Phung

Given the conditions in the world today it is a wise person who decides to provide for their own personal and financial security... by building a home-based business.

The choices are almost endless... and the business opportunity landscape is strewn with the bodies of those who did not do their home work and due-diligence. Having a sensible list of criteria, upon which to judge any business opportunity, is a much needed commodity... and one which will pay huge benefits in terms of success or failure.

Like you, I am on a constant quest for home based businesses which meet some pretty strigent and specific benchmarks.

Here is my...

14-ESSENTIAL CRITERIA FOR SELECTING A HOME-BASED BUSINESS...

1. Must be global, from day one, with no serious barriers created because of shipping, logistical issues, regulations, etc.

2. Must be totally online where my understanding and comfort with computers enables me to earn unlimited income.

3. Must be in a truly cutting-edge market. One which is on the forefront of its industry... with true technological advantages, and a level of exclusivity both as to form and function. The "unique selling proposition" must be clear and properly defined.

4. Must have a compensation system which allows for massive income from massive results.

5. Must pay weekly... or more often.

6. Must pay through a global ATM/debit card or some other means of instant payment... accessible from anywhere in the world.

7. Must have a customer service system based on a philosophy of excellence and over-fulfilling. (Happy customers are repeat customers).

8. Must have a product or service which has true "universal appeal".

9. Must be priced competitively and represent true value for the end user.

10. Must have sophisticated marketing and management tools that are f`r`e`e (or at very low cost) and are web based.

11. Must have both online and off-line marketing materials that represent the best execution of both copy and graphics.

12. Must generate a positive, gut-level, response that tells you that "this is for me". Your interest and enthusiasm are immediate and you "get it" instantly. If you feel this way... so will others.

13. Must have a company management team which is experienced, ethical, and fair... and the financial strength to overcome any obstacles that may appear.

14. Must have a marketing model which is quickly and inexpensively scaleable to meet rapid growth.

Owning and operating one of the most visited generic network business opportunity websites in the world puts me in a unique position. I am able to evaluate dozens of business opportunities monthly. My list of criteria has evolved over the span of many years. I've watched "deals" come and go. I have learned that whenever I ignore my own criteria I usually regret it.

Not many companies can hold up under the scrutiny of the above listed criteria... the ones who do have a huge lead on any competition... and represent a solid foundation for long term success.

(c) Copyright 2007 Thom Reece ... Thom is the CEO and Senior Consultant for Online Marketing Group, and developer of the popular Online Marketing Resource Center. His articles are published widely both online and in the traditional business press. To see a f`r`e`e video of what Thom believes is one of the most exciting new home-based, online business opportunities in the world today go to: [ http://go2-url.com/arrrrz ]